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Chery’s Brand Value Rises: No.1 in Automotive Category of Kantar BrandZ Top 50 Chinese Brand Builders for the Third Consecutive Year

Release Date:Aug 18,2025

Recently, Google and Kantar, a renowned global consultancy, jointly unveiled the Kantar BrandZ Top 50 Chinese Brand Builders 2025 list and report. The latest ranking shows Chery has once again secured the top position in the automotive category, while climbing two spots to 12th place in the overall rankings. With its brand power score surging nearly 30%. Chery has not only reinforced its market leadership but also marked its eighth successive year on the prestigious list.

 

 

Chery Tops Automotive Category of Top 50 Chinese Global Brand Builders

 

According to reports, this year marks the ninth consecutive year of collaboration between Google and Kantar in tracking the globalization progress of Chinese brands. The Kantar BrandZ Top 50 Chinese Global Brand Builders 2025 were selected through a rigorous quantitative assessment across three core dimensions: Meaningful, Different, and Salient. The study tracked over 400 eligible brands before shortlisting 203 contenders, with the final ranking determined by comprehensive brand power scoring. Building on years of global operations and a reputation for reliability, Chery climbed two spots to 12th place in this year's rankings while securing the top position in the automotive category for the third year running. This sustained success highlights Chery's expanding worldwide influence and the growing confidence international consumers place in the brand.

 

Chery Tops Automotive Category of the Kantar BrandZ Top 50 Chinese Brand Builders 2025

 

The rankings once again crowned Chery as the undisputed leader in the automotive category, coinciding with the brand's 22nd anniversary of global operations. This recognition comes on the heels of a significant milestone—TIGGO4 urban SUV joining Chery's elite "million-unit export club" in January 2025, alongside its sibling models TIGGO2, TIGGO7, and TIGGO 8. This remarkable growth momentum propelled Chery Group to sell 1,026,517 vehicles globally from January to May 2025, marking a 14% year-on-year increase. The automaker not only achieved its million-unit annual sales target faster than ever in its history but also reinforced its position as China's leading automotive exporter with 443,940 units shipped overseas during this period. As of the end of May, Chery Group's cumulative global user base has surpassed 16.7 million, including over 4.94 million overseas users.

 

Chery Super Hybrid (CSH): Powering the Rise of a Global Brand

 

Chery is making significant strides toward establishing itself as innovation-driven, globally trusted leader in intelligent mobility solutions. At the core of this global journey lies the company's cutting-edge CSH—Chery's flagship innovation and technological cornerstone that's currently undergoing the most rigorous real-world validation tests worldwide.

 

Demonstrating this commitment, Chery initiated its inaugural global safety challenge in Indonesia on June 17, 2025, where its battery pack successfully endured an extreme 54-hour seawater immersion test. This ambitious safety verification program will next expand to Mexico, showcasing Chery's unique "global R&D with localized validation" approach that ensures CSH meets the diverse and demanding requirements of international markets. Powered by its cutting-edge CSH and global validation capabilities, Chery is driving the automotive industry's transformation toward electrification, intelligent mobility, and globalization. Through these efforts, Chery is evolving into a truly global automotive brand—recognized for technological leadership, extensive market presence, and unwavering consumer trust across international markets.